Today’s society moves at a remarkable rate and we consume without even realizing the impact we create. Technology & communication have advanced at a remarkable rate during recent years making us forget about the effort of producing things. New products are made everyday and tons of others are discarded and replaced with “newer”, “better” alternatives.
Such short cycle of consumption affects the environment and society. We are conditioned to consume and trends seem to replace themselves sooner and sooner everyday. The media feeds our brain with thousands of possibilities: What to eat, what to wear, what to drive, where to go, etc.
I’m interested in exploring the emotional relationship between design and people. Through design we can raise awareness and show people how an object can be born from something that has been discarded. Reusing saves time, money, energy and resources. It is a sustainable alternative and my intent is to rethink and challenge the idea of garbage as waste. The idea is to develop products based on the concept of "reusing" and to explore the wide range of possibilites the subject might offer.
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